Tuesday, October 19

We start the first day of the event with a conference in three dedicated thematic Forums. International experts in sports management will provide valuable knowledge and specific solutions for representatives of sports organizations, sports sponsors and members of local government. After the conference, we would like to invite you to Professional Evening with Industry - Forum participants have the opportunity for direct contact, discussions about the world of sports and business and to tighten relations.
 

• Sports Discipline Forum ↓
• Sports Sponsors Forum ↓
• Local Sports Forum ↓
• Professional Evening ↓

09:00

Registration / Networking

10:00

Building a sports organization's identity - from vision and strategy to daily operations.

• How to distinguish a sports organization in a dynamically changing market?
• How to build your own identity in sport?
• How to translate the vision into everyday actions, i.e. creating organizational culture and values?
• Identity and values of a sports organization vs. sponsorship - potential and threats.

Benjamin Steen, Head of Customer Care, Digital Licencing & Stadium
FC Bayern Munich

10:40

Capturing & Monetising Fan Data.

Henk-Frits Verkerk, director
Sports Aliance

Kenneth Akselsen, CEO
Crowdmanager.io

11:20

Coffee break / EXPO / Networking

11:40

The impact of innovation on the development of training and business in sports organizations.

Adam Kszczot, middle-distance runner

Tomasz Koprowski, general manager
AirSport

12:10

Discussion panel: Development and professionalization of sports organizations in Poland.

• Strategy or flexibility - how to plan the development of sports organizations in unstable times?
• How to reach fans at stadiums and online?
• The role of professional leagues in integrating the sports community.
• Building a sports organization in cooperation with partners - how to achieve sports and business goals together?

Marcin Animucki, chairman
Ekstraklasa S.A. (football)

Piotr Należyty, chairman
Superliga sp. z o.o. (handball)

Łukasz Szeliga, chairman
Polish Paralympic Committee

Moderator: Krzysztof Kropielnicki, consultant

13:10

Lunch break / EXPO / Networking

14:10

Modern ticketing solutions around the world.

Michał Pyda, Business Development Executive
Roboticket

14:50

Marketing and business mechanism in the sports transfers market.

Gianluca Di Marzio, journalist
Sky Italia

15:50

Coffee break / EXPO / Networking

16:10

Rebranding in sport - how to effectively change the image of a sports organization and win professional awards - case study.

• How to create an attractive and modern visual identification in sports?
• How to emphasize organization values in visual identification?
• Storytelling in a rebranding project.
• How important is it to involve fans in the organization's DNA?
• From a logotype to gadgets - a comprehensive rebranding project.

Stefán Gunnarsson, Commercial and Marketing Director
Icelandic Football Association (KSI)

16:50

Sports organization as a publisher - how to create and distribute engaging content for XYZ generations?

• The evolving role of sports organizations - marketer or publisher?
• Social media, club television, promotional events - how to build relationships with fans?
• Athlete as an ambassador - how to engage him/her to build the brand of a sports organization?
• How to effectively promote partners and sponsors among fans - balance between marketing and sales.

Mootaz Chehade, Partnerships and Digital Media manager
433 agency

17:30

End of the conference

09:00

Registration / Networking

10:00

Digital revolution and its impact on the world of sports sponsorship.

• Increasing importance of Generations Z and Alpha.
• Development of digital sponsorship assets.
• New type of sponsors entering the game

Matej Kraus, research & sponsorship manager
SPONSOR.ONLINE

10:40

Good practices of State Treasury companies

11:20

Coffee break / EXPO / Networking

11:40

Sponsoring in sport and esports - how to use the potential?

Karolina Kałużyńska, head of communications
Gameset

Wojciech Grzegorzyca, communications specialist
Gameset

12:10

Discussion panel: Code of good sponsorship practices - the implementation of Ministry of State Assets's programme.

• Promoting awareness of the company's brand
• Building a positive image of the company through sport
• Building the reputation of companies - gaining the recognition and sympathy of the public
• Long-term cooperation with sponsored companies and sports organizations

Macin Przyłębski
PZU

Moderator: Sebastian Bykowski, general director
PRESS-SERVICE

13:10

Lunch break / EXPO / Networking

14:10

Good practices of State Treasury companies

• Strategic Partnership in the sport of disabled people
• Presentations of the most interesting practices
• The best projects developing sports disciplines/li>
• Olympic sports sponsorship

Robert Lubański, director
PZU

Ryszard Kowalski, chairman
Ekstraliga Żużlowa sp. z o.o. (speedway)

14:50

Discussion panel: Sponsorship bookmakers' activation in Poland.

• How sponsorship affects the acquisition of new customers?
• Does sports sponsorship work?
• Why are bookmakers largest group of sponsors that enter the sport?
• CSR of bookmakers market.

Bartosz Malaka, PR & marketing executive
Superbet

Mariusz Rzeczkowski, marketing & PR director
Mahalo Media

Moderator: Maciej Akimow, CEO
Shark Agency

15:50

Coffee break / EXPO / Networking

16:10

Global trends in sports sponsorship.

• Women’s sports sponsorship
• Value-led sponsorship
• Sport as a voice for social issues
• Sustainability in sport sponsorship
• Digitalisation and eSports

Paulina Kowalska, Senior Account Manager
Hatch

16:50

How to optimize return on investment in sports sponsorship in turbulent times?

• How to select partners to achieve the desired image and business objectives?
• How to define success of a sponsoring project?
• How to measure and evaluate sponsoring effectiveness?
• How to prepare for the unexpected and be flexible in sponsoring?

Monika Płaczkowska, General Sponsorship and Marketing Manager
LV BET

17:30

The end of conference

09:00

Registration / Networking

10:00

How to promote the city / region and attract tourists and investors through sports events and entertainment?

• Positioning the city / region / country through sport and tourism
• The region's potential in organizing international sporting events - is Planica a tool for the development of the national economy?
• How to achieve the goals of promoting the city and the region with zero audience?

Tomaž Trbovc, External Public Relations Officer
Ski Association of Slovenia

10:40

Promoting sports among children and young people - how to raise a healthy society?

• How to get the younger generation interested in sports?
• How to use new technologies to activate children and the youth?
• The role of athletes and ambassadors in promoting sports

Łukasz Panfil, Rector
Wyższa Szkoła Sportu

11:20

Coffee break / EXPO / Networking

11:40

Financing of sports clubs from the budget of local government units.

Piotr Pałaszewski

12:10

Discussion panel: Big sporting events or a rich sporting offer for the residents - how to find a golden mean in sports management in a city?

• Organizacja dużych wydarzeń sportowych w regionie - zalety i wady.
• Jak szacować koszty i korzyści, związane z organizacją dużych wydarzeń sportowych?
• Jak przygotować miasto do organizacji dużych wydarzeń sportowych?
• Co powinna zawierać oferta sportowa miasta?

Czesław Lang, dyrektor generalny
Lang Team

Marek Łucyk, wiceprezydent ds. rozwoju
Urząd Miasta w Gdyni

Przemysław Linke, marketing manager
Bieg Piastów

Jan Widera, prezes
Stadion Śląski

Moderator: Adam Mikołajczyk, CEO
Europejski Instytut Marketingu Miejsc - Best Place

13:10

Lunch break / EXPO / Networking

14:10

Financing of sports clubs from the budget of local government units.

Tadeusz Wojciechowski, koordynator
Fundacja Rozwoju Systemu Edukacji

14:50

Discussion panel: Management and commercialization of sports facilities - how to reduce costs and increase profitability?

• Naming rights and sports facility sponsorship.
• Creating a commercial offer for local clubs and companies.
• How to optimize costs and where to look for savings.

Waldemar Borysewicz, dyrektor
Ośrodek Sportu i Rekreacji w Suwałkach

Piotr Marszałek, dyrektor
Poznańskie Ośrodki Sportu i Rekreacji

Moderatorka: Paulina Dużyk-Dyna, CEO
Point For Sport

16:10

How to finance investments in sports infrastructure - Public-Private Partnership (PPP), external sources.

• How to prepare a PPP project?
• How to look for external sources of investment financing?
• What to be aware of when planning investments in sports infrastructure?

Bartosz Korbus, CEO
Instytut Partnerstwa Publiczno-Prywatnego

17:30

The end of conference

A Professional Evening will be cherry on top during the first day. It will be held at the Impresja hotel restaurant. Forum participants have a unique opportunity for integration, relaxation time and backstage talks.Partners of Polish sports will be awarded during the Professional Evening. We invite the sports and business environment!