Carmen is the brand and partnerships manager at Ramboll Sweden, and has over 10 years of experience in working with sponsorships to build and position brands, grow business and boost internal pride at large international companies. With Ramboll’s title sponsorship of Ramboll Stockholm half marathon, Ramboll and its partner Marathongruppen, represented at SPORTBIZ by Axel Lönnkqvist, won the European Sponsorship Awards in 2021.

"I love the creative side of building a sponsorship activation, in finding the relevance and wow-factor for the target group and rights-holder, as well as the natural fit, boost and positioning of the sponsoring brand. I am also a big fan of running myself, and really look forward to sharing my passions and learning from the other participants at the conference."- says Carmen.